When you Google search “hoodoo” or “rootwork” (or related topics), unfortunately, Lucky Mojo and its related sites are usually the first things to pop up. For a long time, the black rootworking community has been calling out Lucky Mojo and its associates for racism, cultural appropriation, and whitewashing hoodoo. If you aren’t familiar with the company or how problematic it is, here’s some more information.


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The internet has become an incredible platform for sharing about rootwork and helping our community connect with each other to reclaim our heritage in these traditions. Unfortunately, publicly posting also opens up a whole world of possibilities for cultural appropriation, spreading misinformation, and other issues…

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